While the résumé as you know it from 10 years ago is still alive and kicking, there have been a number of modifications to it. No longer do job candidates simply present a Word document of their qualifications. Today, they need to craft a package both online and off to present to a prospective employer. This needs to include both a résumé and an online profile as well as an easy way for a prospective employer or recruiter to move back and forth between the two.
Embrace technology. The biggest change is also the most expected one: a move toward technology. An online networking presence is no longer just an option but a requirement.
While one page makes sense when you have little experience, it doesn't make sense when, as a senior executive, you have 10, 20 or more years of experience.
At first glance, "team player" and "innovative" might sound like good words to use on your résumé, but that would be a mistake, according to Krista Canfield, a spokesperson for LinkedIn. The business networking site recently combed through millions of user profiles and came up with a list of the top 10 overused terms. These included innovative, dynamic, motivated, extensive experience, results-oriented, proven track record, team player, fast-paced, problem solver, and entrepreneurial.
"Your online profile is a valuable piece of professional real estate," says Ms. Canfield. "The problem with using generic words and phrases in your profile and résumé is that hundreds, if not thousands, of other professionals are describing themselves the exact same way." She suggests replacing the overused terms with descriptions of those specific projects that you have worked on, which resulted in concrete results for your clients.
Scanned not read. One thing that has not changed is employers scanning résumés rather than reading them word-for-word, says Kathryn Ullrich, an executive career consultant in Silicon Valley and author of "Getting to the Top: Strategies for Career Success." To differentiate yourself from the pack, broadcast your brand. One way to do this, says Ms. Ullrich, is to replace an old-school phrase like "summary" at the top of your résumé with your brand: "social media marketing" or "finance director, software," for example. "Invite a longer, deeper look at your résumé by making your brand stand out," she says.
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